MARC details
000 -LEADER |
fixed length control field |
01173cam a2200313 a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201221172256.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
060215s2006 njua b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0471772720 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780471772729 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(CStRLIN)NYCXV5858719-B |
040 ## - CATALOGING SOURCE |
Transcribing agency |
Library of Congress |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Yaverbaum, Eric. |
245 10 - TITLE STATEMENT |
Title |
Public relations for dummies / |
Statement of responsibility, etc. |
by Eric Yaverbaum with Robert Bly and Ilise Benun ; foreword by Richard Kirshenbaum. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2006. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 358 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
--For dummies |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. 338-339) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Public relations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bly, Robert. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Benun, Ilise, |
Dates associated with a name |
1961- |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/fy0706/2006922427.html">http://www.loc.gov/catdir/toc/fy0706/2006922427.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0650/2006922427-d.html">http://www.loc.gov/catdir/enhancements/fy0650/2006922427-d.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0902/2006922427-b.html">http://www.loc.gov/catdir/enhancements/fy0902/2006922427-b.html</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Book |