Yaverbaum, Eric.

Public relations for dummies / by Eric Yaverbaum with Robert Bly and Ilise Benun ; foreword by Richard Kirshenbaum. - 2nd ed. - Hoboken, N.J. : Wiley, c2006. - xxiv, 358 p. : ill. ; 24 cm. - For dummies .

Includes bibliographical references (p. 338-339) and index.

0471772720 (pbk.) 9780471772729


Public relations.
Marketing.

659.2