Public relations for dummies /
by Eric Yaverbaum with Robert Bly and Ilise Benun ; foreword by Richard Kirshenbaum.
- 2nd ed.
- Hoboken, N.J. : Wiley, c2006.
- xxiv, 358 p. : ill. ; 24 cm.
- For dummies .
Includes bibliographical references (p. 338-339) and index.