TY  - BOOK
AU  - Phillips,Judah
TI  - Ecommerce analytics: analyze and improve the impact of your digital strategy 
SN  - 9780134177281
U1  - 381.142 
PY  - 2016///]
CY  - Old Tappan, New Jersey
PB  - Pearson Education, Inc.
KW  - Electronic commerce
KW  - Business planning
KW  - Business intelligence
KW  - Evaluation
KW  - Commercial statistics
KW  - Strategic planning
N1  - Includes bibliographical references (pages 319-328) and index
ER  -