000 01173cam a2200313 a 4500
003 OSt
005 20201221172256.0
008 060215s2006 njua b 001 0 eng d
020 _a0471772720 (pbk.)
020 _a9780471772729
035 _a(CStRLIN)NYCXV5858719-B
040 _cLibrary of Congress
082 0 4 _a659.2
_222
100 1 _aYaverbaum, Eric.
245 1 0 _aPublic relations for dummies /
_cby Eric Yaverbaum with Robert Bly and Ilise Benun ; foreword by Richard Kirshenbaum.
250 _a2nd ed.
260 _aHoboken, N.J. :
_bWiley,
_cc2006.
300 _axxiv, 358 p. :
_bill. ;
_c24 cm.
440 0 _a--For dummies
504 _aIncludes bibliographical references (p. 338-339) and index.
650 0 _aPublic relations.
650 0 _aMarketing.
700 1 _aBly, Robert.
700 1 _aBenun, Ilise,
_d1961-
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy0706/2006922427.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0650/2006922427-d.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0902/2006922427-b.html
942 _2ddc
_cBK
999 _c2294
_d2294