000			02712aam a2200337 i 4500
001			019671078
003			Uk
005			20220906131504.0
008			191008s2020 enka b 001 0 eng d
020			_a1509517553 (hbk.) : _c£55.00
020			_a9781509517565 (pbk)
035			_a(IeDuTC)b19043952x
040			_beng _cThe British Library
050	0	0	_aHC79.I55 _bJ65 2019
082	0	4	_a303.4833 _223
100	1		_aJordan, Tim, _d1959- _eauthor.
245	1	4	_aThe digital economy / _cTim Jordan.
264		1	_aCambridge : _bPolity, _c2020.
300			_avii, 200 pages : _b1 illustration ; _c24 cm
336			_atext _btxt _2rdacontent
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: The meaning of the digital economy -- Search -- Social media -- Taxis, hotels and blockchains -- Free online economies -- Online games -- Profit, labour, production and consumption -- Defining the digital economy -- Policy.
520			_aBoasting trillion-dollar companies, the digital economy profits from our emotions, our relationships with each other, and the ways we interact with the world. In this timely book, Tim Jordan deftly explores the workings of the digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Through a variety of in-depth case studies, he examines the areas of search, social media, service providers, free economic activity, and digital gaming. Companies discussed include Google, Baidu, Uber, Bitcoin, Wikipedia, Fortnight, and World of Warcraft. Jordan argues that the digital economy is not concerned primarily with selling products, but relies instead on creating communities that can be read by software and algorithms. Profit is then extracted through targeted advertising, subscriptions, misleading 'purchases', and service relations. The Digital Economy is an important reference for students and scholars getting to grips with this enormous contemporary phenomenon.
520			_a"Tim Jordan deftly explores the workings of the trillion-dollar digital economy. He discusses the hype and significance surrounding its activities and practices in order to outline important concepts, theory, and policy questions. Rich with case studies, the book is an important reference for those getting to grips with this contemporary phenomenon"-- _cProvided by publisher.
650		0	_aInformation technology _xEconomic aspects.
650		0	_aElectronic commerce.
650		0	_aBusiness enterprises _xTechnological innovations.
690	7		_aSocial Welfare _2blcoll
942			_2ddc _cBK
999			_c5728 _d5728